Certifications I’ve Earned

Learned the basics of implementing a tracking code, analyzing basic reports, and campaign tracking.

I have used these skills throughout my work as a social media & event coordinator internship. Although, we used platforms like Meta and Hootsuite, learning how to analyze basic reports from this certification helped me understand the reports I’d analyze during this role.

This certification was completed during the HubSpot x LinkedIn Ambassador program. It taught me the basics of HubSpot and different marketing tools they offer for practice.

I used this certification during my time in the program. When we would be assigned work in HubSpot such as creating campaigns, landing pages, etc, I felt well versed in these topics after completing this certification.

This certification helps expand their knowledge on expanding their reach, increasing ROI, whilst creating engaging content.

Learning these things has helped me in various roles. Across all roles, I’ve been able to help a brand develop their social media strategy and/or stay consistent with their strategy by creating engaging content or coming up with new ideas.

This certification has taught me to automate emails, CTA’s, and analyze these metrics.

I have applied skills I’ve learned from this certification in content, and during class projects when I was tasked to form emails and lists.

This certification taught me how to create appealing and share-worthy content.

I have applied these skills in all of my roles. From creating a brand audit to creating advertisements. Having known what captivates an audience is crucial for any type of digital marketing work.

This SEO certification teaches the process of increasing visibility on search engines.

During my work with the Tea Lab, as a team we all did keyword research to try to find popular words that can be used for website optimizations.

This certification has taught me how to strategize and grow my skills in social media advertising. I believe this certification pairs well with the LinkedIn Marketing Solutions and Fundamentals.

With having earned these two certifications, it has helped me fine-tune my skills in advertising and I have applied them to my work for my client in the HubSpot x LinkedIn Ambassador program.